Tuesday, March 31, 2009

Mortgage leads online

Now a days, there are many thousands of businesses which provide mortgage leads online but it is very important to realise that they all have their own different policies. A review of the policy of a company is must before buying mortgage leads online. The lead return policy is the most important thing to look at to establish the percentage of bad leads the company generates. You can also examine at the standards used by the company, which makes a certain lead bad.
Broadly speaking, even though it can be costly to buy mortgage leads online but it is a better idea to buy exclusive leads in order to be confident that the company does not sell the lead to multiple people. Overselling is certainly not thought of as a good strategy. Some companies allow the clients to set filters, allowing them to set criteria for the mortgage leads they obtain.

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