Tuesday, June 30, 2009

Can anyone stage a home?

A Chicago Tribune article cites a National Association of Realtors (NAR) study validating the importance of staging your home before going on market. The article states, Owners..."cannot view their homes as the commodities they become once they are on the market."

The article says, "Staging the house so prospects see it in its best light "can have a profound affect." "Many HomeOwners don't know how to make their homes show well." "They fail to remove the clutter or put away all those personal items that distract visitors." "To them the house is wonderful as it is." "They don't look at it through the buyers eyes."and that where the problem is.

Most real estate agents are happy to refer their clients to Home Stagers. There's a conflict of interest between obtaining listings and critiquing your home. Some homeowners are not ready for constructive criticism. Without a Home Staging Professional, Realtors may have to rely on your broker open house to obtain the constructive criticism you need from their peers.

I always recommend that you start with a pen and paper. Walk through your property making some notes of the obvious things that you think may need to be get it done. Every perceived problem is likely matched with a price reduction.

most people automatically assume, major remodel expense, tearing down walls, ripping out cabinets, etc.But, that is not what Home Staging is about. If you see the other side of it you see. You spend zero dollars for real, with the exception of the staging fee, you spend almost nothing. And for the cost of the staging fee, and this is so important for the homeowner to understand, you will get your staging fee back, when your house sells quicker and for more than the one in your neighborhood.

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